Thursday, October 14, 2004

Make Something Bette-r-r-r-r...

What does a rabbit with a giant mallot hunting for carrots in a surreal dreamscape have to do with diesel engines?

Honda of the UK has the answer in what could be one of the weirdest auto advertising campaigns ever. Go to the site and work your way towards "Watch the Film" where you can see rainbows and flowers explode from flying machinery.

Or, if you're the interactive type, there's a game. It concludes with a tax bill turning into a hallucinatory barbecue dance party, which must be seen to be believed.

In fact, the entire campaign is of that nature. Words simply cannot describe what has been done here.

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