The Lost Boys of America

"They have a total ability to block out anything they don't want to get through... that's what makes this animal so scary."

...in an advertising sense.

Wired has this story on what advertisers are doing to recapture a generation that doesn't listen to their messages. There's a suggestion here that we are on the brink of a marketing revolution.

I don't know if it's very clear what's going to happen but something is, and advertisers and consumers are aware of it.