Tuesday, February 10, 2004

Cheese Blog

Cheese Blog

I think of a lot of good ideas for blog entries on my walks to and from work, but with all the crazy stuff that happens on those walks.... I generally forget them.

I did remember this item though.

Someday if I ever get steenking rich and I feel like being mean, I'm going to go into specialty stores and ask for a clerk's advice on purchasing... say, a new ottoman or digi-cam. In order for this to work, I will also need them to suggest some really expensive luxury item. Then. I will mock it. But the trick is, I will demand to buy it because it is so hideously awful. "I never want to forget how horrible a thing this is," I might say as I chortle up the twenty dollar bills that will line my stomach.

Pause. Unpause.

This would completely crush the self esteem of the sales clerk because of their role in the exchange. If I call something "ugly" and leave, I've created a barrier of conflict. The clerk will think I'm a jerk and be on with his/her life. But if I patronize the clerk while insulting him, I force him to in some way agree with my statements in order to make the sale. In sales, we often become convinced by our own sales; at my store, we generally distrust Canon cameras because Canon pays us the least amount of money for selling their goods. Clerks often buy the things they sell because they've convinced themselves that it's something they need. It's something that can be turned back on them/us. And with it you can demolish their/our aesthetic taste.